What we would do first, why, and what it costs to find out. Built off a real look at the Karratha plumbing market, not a generic template.
Hey Mitch,
Thanks for the chat. Good to hear you're a friend of Mitch Bristow's.
I've put together a plan below and tried to keep it simple. I hope it helps. Give me a call if anything doesn't make sense.
Chris Saldaris
SAL Marketing Group
MJS Plumbing has been running for about ten years, worked around a 4-on/4-off roster the whole way through. You've already been asking family, friends and past clients for Google reviews, and you're sitting on 11 five-star ones because of it. Most trades never bother doing that. Once the automations are live, part of the job is keeping that number climbing after every job.
We checked. There's no live MJS Plumbing website and nothing running in ads right now. That's not a bad thing. It means whatever we build doesn't have to compete with anything half-finished.
Outdoor showers, water filtration systems, and emergency callouts (mostly burst pipes). These are specific enough to build a landing page and ad angle around, instead of a generic "plumber in Karratha" pitch.
You asked about both on our call, so here's how they compare, not just the one I'd pick. Both are legitimate. They just move at different speeds and cost different amounts to get there.
Meta doesn't wait for someone to search. It puts MJS in front of every homeowner in Karratha who's a fit for an outdoor shower, a filtration system, or is worried about a burst pipe before it happens. That's how you go from where you are to a fully booked calendar, and it's the model behind the roughly $40 cost per lead we've had running for an electrician client using the same approach.
Every click on Google is someone already typing "plumber" because they need one right now. Higher intent per click, but Karratha's own search volume for plumbing terms is small (see below), so this path gets you a handful of solid, ready-to-book leads a month rather than the volume needed to hit $50k.
Pulled from Ahrefs. This is the whole reason Meta matters here: Karratha is a small town, and plumbing-specific search volume is thin.
| Search term | Est. monthly searches | Avg CPC (AUD) | Notes |
|---|---|---|---|
| plumber karratha | 20 | $4.00 | Karratha, WA |
| plumbers karratha | 20 | $3.50 | Karratha, WA |
| plumbing karratha | 10 | $4.00 | Karratha, WA |
| National benchmarks, Australia-wide, for cost context. Karratha volume for these terms was too low to report individually. | |||
| emergency plumber near me | 2,300 | $11.00 | AU-wide |
| emergency plumber | 6,800 | $12.50 | AU-wide |
| hot water system repair | 900 | $12.50 | AU-wide |
| 24 hour plumber near me | 300 | $12.50 | AU-wide |
| burst pipe | 700 | $8.50 | AU-wide, informational-heavy |
| blocked drain near me | 40 | $10.00 | AU-wide |
| outdoor shower | 3,700 | $0.70 | AU-wide, mostly product/DIY intent |
| outdoor shower installation | 100 | $2.00 | AU-wide |
| water filtration system | 800 | $1.80 | AU-wide |
| water filtration system perth | 150 | $3.50 | Closest comparable city with reportable volume |
Source: Ahrefs Keywords Explorer, Australia, pulled 25 August 2026. CPC converted to AUD from Ahrefs' USD figures at approximately 1 USD to 1.40 AUD, for reference only, not a guaranteed price. Karratha-specific plumbing search volume across every term checked (emergency, outdoor shower, water filtration, gas fitting, burst pipe) came back too low to report individually.
Seven plumbers with a public presence in Karratha right now. Most run on a Facebook page only, two have their own website. I haven't checked who's actually spending on ads yet. That needs Facebook Ad Library access, which I'll run before we go live.
Source: public web search, 25 August 2026. Confirms MJS has no live website or ad presence to compete against right now. The market isn't empty, but no one's built a proper funnel yet.
Not the homepage of a big website. One page, built to turn an ad click into a phone call or a form. Rough shape below. Real photos, your reviews, and your actual services once we start.
11 five-star reviews. Local. Call-outs available
Get a Free QuoteIllustrative layout only, not final copy or design.
We're deliberately not asking for much at the start. Every extra field on a form loses you leads. This is the v1 field list:
The form connects to GoHighLevel, which texts the lead straight to your phone. You call them back, that's the whole loop. Once we've got a month of real leads through it, we can add a booking calendar so a lead can pick a time slot themselves. Worth doing later, not on day one.
A worked example, not a promise. This shows how the numbers work, using the CPC figures above.
About $900/month. At the national average cost per click for high-intent terms like "emergency plumber near me" (roughly $10-13), that's around 3-4 clicks a day if run on Google Search alone in a market with normal search volume.
The catch for Karratha specifically: local search volume for plumbing terms is so thin (see the keyword table) that a Google-only budget this size may not even spend out some days. There just aren't enough people searching. This is the practical case for Meta doing the heavy lifting on volume, with Google catching the ready-to-buy searches on top.
Cost per enquiry (form fill or call): $50-70, based on trade industry norms and what we've verified on a comparable client account. Not a guarantee. It becomes a real, defensible number once tracking is live and we have a month of actual leads to check it against.
Have a read, sit with the two paths, and let me know if you're happy to proceed.
Reply and let's get started